As Lead Designer for ESM Motors, I’ve played a central role in shaping the brand’s visual identity and physical presence. I developed the logo system, color palette, and photography direction, and I’m currently partnering with the web development team to build out the new website.
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I created the company’s core collateral, from letterheads and business cards to supporting print materials, and worked closely with production and fabrication vendors to bring branded elements and shop build out details to life.
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My work also extended into spatial design, where I selected paint, furniture, carpets, and wall photography to define the look and feel of the retail space. In addition to designing apparel and merchandise and managing production with screen-printing and embroidery partners, I produced a range of marketing materials including decals, stickers, and promotional graphics. To anchor the brand in the space, I hand-painted a large-scale logo mural inside the shop.